Roc the Riverway: How Rochester Is Reconnecting With the Genesee
Rochester grew around the Genesee River. Its falls powered mills that helped make the city known first as the “Flour City” and later as the “Flower City.” The river also …
Print Vs. Digital Ads in Rochester: Which Gives You More Reach for the Money?
A small Rochester business has a limited marketing budget. Should it go toward Google or Facebook ads, or a print run? There is no single answer. Digital advertising usually offers …
A Celebration of Black Sacred Music Comes to Rochester: Inside the 2026 Gateways Fall Festival
October 9 to 12, 2026Rochester, New YorkEastman School of Music The 2026 Gateways Fall Festival brings four days of concerts, conversations, education, and community programs to Rochester. The festival theme …
How to Prepare Print-Ready Files for a Rochester Printing Project
Preparing a correct file reduces delays, revisions, and unexpected print results. The requirements apply to flyers, business cards, brochures, booklets, programs, envelopes, menus, signs, and other printed materials. This guide …