VDP & Data Printing
Variable Data Printing (VDP) uses software to change text, graphics, & images on each printed piece. It pulls information from a database or spreadsheet. Every loyalty card or coupon is unique.
VDP capabilities:
- Unique member names
- Individual account numbers
- Specific QR codes
- Personalized barcodes
- Variable discount amounts
- Segmented imagery
- Custom expiration dates
- and more
Loyalty Program Integration
Digital loyalty programs generate customer data. Physical print connects this data to the customer. VDP bridges the gap between digital databases & physical marketing.
Integration steps:
- Export customer list from POS or CRM
- Organize data by name, ID, & purchase history
- Assign unique offers to customer segments
- Upload data to printing software
- Map data fields to design layout
- Execute print run
- and more
Personalized Card Features
Standard cards are generic. VDP cards are specific. High-quality printing services rochester provide professional finishes for these items.
Card options:
- Loyalty cards, coupon cards, discount cards, membership cards, referral cards, and more
- Matte, gloss, or uncoated finishes
- Heavy cardstock, recycled paper, specialty textures, and more
- Standard business card size, custom dimensions, folded formats, and more
Marketing Operations & Data Cleaning
Data accuracy is required for successful VDP. Clean data prevents waste.
Data requirements:
- CSV or Excel file formats
- Consistent column headers
- Correct spelling of names
- Verified mailing addresses
- Active account numbers
- and more
Design & Layout Services
Professional design ensures data fields align with graphics. Graphic design services include business card design, flyer design, & layout management.
Design elements for VDP:
- Static background graphics
- Fixed logo placement
- Dynamic text areas
- Variable image placeholders
- Reserved space for barcodes & QR codes
- and more
Printing Services Rochester & Local Efficiency
Local printing provides logistical benefits. Image Printers M&P Corp. offers full-service solutions in Rochester, NY.
Local advantages:
- Off-street parking, loading docks, quick turnaround, local pickup, face-to-face consultations, and more
- High-quality equipment, up-to-date technology, color accuracy, and more
Services & Product List
We provide comprehensive printing & design solutions. All production happens under one roof.
Printing services:
- Color & black & white copying, bulk copying, fax services, and more
- Custom business cards, personalized stationery, envelopes, letterheads, and more
- Stamps, loyalty cards, coupon cards, flyers, catalogs, and more
- Book publication, website development, marketing operations, and more
Specialty options:
- Black print on colored stock
- Color print on white stock
- Custom offering envelopes
- Blank envelopes
- and more
History & Reliability
Image Printers M&P Corp. has operated since 1989. We maintain proven reliability for local businesses & individual clients.
Company history:
- Established 1989
- Family owned & operated
- Rochester-based facility
- Consistent quality standards
- and more
Custom Loyalty Solutions
VDP allows for targeted marketing. Targeted mailers & cards increase engagement.
VDP benefits:
- Higher response rates
- Improved customer retention
- Trackable ROI through unique codes
- Reduced waste of generic materials
- and more
Daily Deals & Specials
We offer rotating promotions for various services. Check for current discounts on business cards, flyers, & bulk copying.
Contact Image Printers M&P Corp. for printing services rochester and VDP projects.